When is a magician like a shower gel?

At gigs I get called a lot of things, most of which are publishable.

“I like you close up magicians!”

“This table magic is awesome!”

“Oooooh! Close up hand magic!”

Some terms are pretty universal. I think most people may use the terms “close up” or “table magician” when looking for a magician to perform at their event.

Both of these are useful terms; terms that anyone can understand.

Other terms, like “stand up magician”, “stage magician” or “magic show” are also helpful when you’re looking for a bigger show for everyone at once.

You might even look for a “London magician”, “wedding magician” or “comedy magician” if you have a particular geographical or event specific need.

There are some other terms being used by magicians that I was reminded of when I was shopping for shower gel the other day. I’ll be honest, when it comes to shower gel, I’m no discerning shopper. I just grab something that looks good and head out of the door. My goal is to spend as little time in the shop as possible. Not for me the weighing up of Japanese rose over exfoliation. Oh no.

On my last visit though, I saw the Radox range.

If you haven’t seen it, here it is:

When is a shower gel like a magician?

What struck me about the range was the absolute nonsense labelling; the names given to each gel.

What the heck is a “wild” shower gel and how exactly will my life be different if I chose a “strong” washing experience over a “stimulated” one?

Do I even want to be stimulated in the shower? (Don’t answer that).

Six shower gels. No idea.

In the end, I plumped for “heroic”. And, after using the entire bottle, I can confirm that I feel no more heroic than before I cracked it open, though I do enjoy wearing my underwear outside of my jeans.

Next time, I’m going to get the “sporty” one and enter the London marathon. If I don’t set a world record, I’ll be asking for that refund!

Labels: they can be helpful or unhelpful.

If I have no idea what the label is, or means, it’s not going to impact my decision in a good way. It just places the entire collection into one incoherent bundle.

They’re all pretty much the same.

With shower gel, a pretty low risk purchase, I can look at the options, grab any one and my life will be pretty much the same (I’ve never seen a news report where a global crisis was blamed on a poor choice of bathing gel).

With a bigger purchase, such as a car or house, weird and non helpful labels can turn us right off.

Magicians are not immune to this labelling.

A quick internet search reveals some other labels magicians use.

Labels such as:

“Elite magician”

“Premier magician”

“Fresh and energetic magician”

“Intimate magician”

“Artist magician”

I’ll be honest, I have no idea what any of these are, so please don’t ask me. If you do know, please keep it to yourself (especially the “intimate” magician one).

As for me, I’m going to go with “slightly weird chap who does a few card tricks”.

If you need me, I’ll be on the bottom shelf.

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